Writing

Research and academic work

• Embodying Equity: Change Management Strategies for Addressing Racial Equity in Environmental Nonprofits. Capstone research for Masters in Nonprofit Studies at the University of Richmond, published July 2021.

Editorial, content marketing, and other writing

Microsoft

• Case study: Peace Parks Foundation utilizes technology to protect, restore, and rewild south African ecosystems

• Case study: Pandora Intelligence combines storytelling, data, and Azure Machine Learning to create a more secure world

• Case study: Valencia CF creates meaningful, hyper-personalized fan experiences

Better Marketing

• Editorial guides: Write for Better Marketing and The Better Marketing Style Guide

  Writer/community resources: What is (and isn’t) ‘content marketing’?, A Guide to Our Copyediting Process: Common Errors, Grammar Pet Peeves, and Advice for Writers, and A Guide to Avoiding Accidental Plagiarism In Your Articles, and Medium Meta: A Guide to Writing and Publishing on Medium, A Better Directory of Marketing Tools

• Newsletters: The Food & Drink Marketing Issue, The Nonprofit Marketer’s Issue, Content buzzwords, Spotify’s paid subscriptions, journalism skills, and freebies, Earth Day was invented by a copywriter, The 6 Best Marketing Lessons from Taylor Swift, Your 6-Step Guide to (Mostly) Understanding NFTs, The Clubhouse Issue, Your worth isn’t in your work, and “This world does not move without Black creativity”

• Advice column: Is a cohesive brand built on white supremacy culture?; I want a freelance marketing gig, but I don’t know where to start. Help?; I’m a journalist. Should I be a marketer instead?

• Slack group product launch: Join the Better Marketing Community on Slack! and New Slack Channels: #WIP, #momentsofdelight

• Other articles:

  • My New Neighborhood Coffee Shop Is Secretly an MLM

  • Cinematic Advertising and Connecting To an Anxious Audience

  • Doodle a More/Less List to Refocus Your Content Strategy

Envato

Note: Some links below are unlisted copies of articles for the purpose of preservation, as original articles may have been published in different forms or removed over time. I also edited (with a few exceptions) every article on the Envato Blog from July 2016 to December 2017 - more than 600 articles total. 

• The Envato Blog Writing and Style Guide

• Women in Tech and the Hoodie Archetype

• 100 days of design: a curriculum for aspiring designers

• David Bowie, ELO, and The National: 5 Fonts Inspired by Music

• How A Book Apart Became an Iconic Publisher in the Design Industry

• Life, Liberty, and the Pursuit of Good Web Design

• Debbie Millman on the 3 Skills That Helped Her Succeed as a Designer

Newsletters

The Bello Collective

• Bello #42: Handing over the reins (plus podcast recs, The Atlantic, and fall lineups)

• Your podcast horoscope

• International ‘Review Your Favorite Podcast and Support the Makers of Things That Bring You Joy’ day

• Around the world in 16 podcasts

• 'Goonies meets Spy Kids meets Stranger Things': A classic story in old-school radio form

• Harry Potter and the podcast

• 100 Outstanding Audio Stories of 2016

More writing for Bello here. 

Elsewhere

• Capital One (Learn & Grow)

• Pearson

• Muzli

• Campaign Monitor